WeChat Video has 800M monthly users. Douyin has 700M. Baijiahao has 648M. Most of the world has never heard of any of them. Here's the full picture.
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The sheer scale of Chinese social media is hard to grasp. WeChat Video's 800M users would make it the 3rd largest platform on Earth — and most people outside China have never used it.
📕 Data source: 小红书 Xiaohongshu / RedNote, citing platform official reports
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📕 Data source: 小红书 Xiaohongshu / RedNote, citing platform official reports & industry data